
FAQs
A marketing agency is a service provider that helps businesses use marketing to reach , nurture, and convert users, working with your business to create new effective avenues of marketing for your products and services.
It also assists businesses in the planning, execution, and evaluation of marketing strategies going forward.
A marketing funnel is a model of the customer journey. It represents the buying stages people go through after becoming aware of a business, service, or product. A great funnel will have steps that pick out un-ripe customers until you're left with the highest quality customers ready to convert.
Hiring a marketing agency has many benefits. Some of which include:
leveraging cunning expertise in various marketing fields.(copywriting, multi-platform paid advertising, customer relationship management, funnel development, lead generation, email marketing, etc)
gaining access to a marketing TEAM for less than the cost of 1 full-time marketer
strategic planning and flexibility in marketing strategy accounting for target audience, budget, and overall business goals.
fresh perspectives and dynamic critical analysis
saved time, energy and attention
access to specialised tools and platforms to streamline your marketing processes
and so much more...
An in-house marketer is fixated on one company, but agencies have a diverse clientele and can provide a unique outlook to each project. This broad view can result in more imaginative and effective marketing strategies.
It is also usually cheaper to hire a marketing agency rather than a full-time marketer or marketing team, in which case you also get access to an entire team, fresh outlook, tools and resources and data-driven insights that an in-house marketer won't be able to provide.
Marketing is the process of identifying customer needs and determining how to best meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.
Most small businesses wait until they lose tens of thousands of dollars in marketing efforts to better performing ads, superior lead funnels and better client nurturing processes. If you're asking the question on whether a marketing agency is right for you, and you'd like to claim back the time and effort in focusing what you're best at, you're probably already on the right path by reading this!
Go ahead and fill out a form to see if we're the write agency for you!
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